Strategy
Marketing, CRM, and lifecycle work tied to business outcomes
That has included lifecycle planning, segmentation, KPI framing, channel strategy, and executive communication rather than one narrow marketing lane.
George Andary
Michigan, United States
Marketing strategy, decision intelligence, modernization, and grounded applied AI work.
I turn complex signal into clearer decisions and stronger systems.
My work sits where marketing strategy, reporting logic, workflow friction, and decision pressure all overlap. It has shown up in lifecycle strategy at Rocket Mortgage, modernization work at DTE Electric, and current builds that turn messy workflows into something leadership can actually use.
Transformation
Reporting, governance, and workflow modernization in real operating environments
The modernization work mattered because the job was not just implementation. It was adoption, trust, coordination, and clearer operating visibility.
Applied AI
Grounded AI work shaped by workflow, proof, and usability
The AI thread is real, but it stays grounded in enablement, human-in-the-loop workflow, proof checks, and systems that have to work inside real teams.
Current work
What I am actively building now.
Public-safe snapshots of current work that show motion without exposing the full internal system.
Building Updated 2026-03-16
Agentic learning orchestration
Refining a specialist-thread workflow so research, proof review, implementation, and retention checks stay connected instead of breaking into separate dead ends.
Why it matters: Makes the learning loop more reusable and turns live work into a clearer operating system instead of a pile of disconnected chats.
Testing Updated 2026-03-16
Orchestrator dashboard signal
Tightening the status model and public-safe dashboard layer that shows active work without exposing client or thread-sensitive detail.
Why it matters: Turns hidden execution into visible progress so current work can be followed without breaking confidentiality.
Research Updated 2026-03-16
Thread outputs to reusable reports
Packaging selected thread work into briefs, report packs, and other artifacts that can travel into recruiting, consulting, or future public notes.
Why it matters: Keeps useful thinking from disappearing inside raw conversations and makes the strongest outputs easier to reuse.
Selected work
Selected builds and public-safe proof.
Current work that shows how the operator lens turns into usable artifacts, systems, and case studies.
The strongest recruiter-facing proof appears first. More exploratory work still stays visible without crowding the main story.
Featured case
Agentic Learning Workflow
A workflow system that keeps research, proof checks, implementation, and QA connected across threads.
Documented orchestrator, proof, site-editing, and QA roles in the thread architecture
Current work updates and operations documents already flow out of this system
Built to support retention checks and reusable output rather than one-off conversations
Signal Mortgage Intake Demo
A live mortgage-style intake demo that shows borrower routing, conversion flow, and team handoff.
Affirmation Project
A live private ritual tool for daily goal repetition, optional monthly planning, and quarterly reflection.
OpenAI Thread Outputs and Report Packs
A selected-output system that turns strong thread work into briefs, packs, and scoped artifacts worth keeping.
Orchestrator Dashboard Implementation
A public-safe status layer that shows active work without exposing private detail.
Experience
Where that point of view comes from.
The newer work makes more sense once you see the path behind it.
Decision Systems Modernization
I worked on reporting modernization, source-of-truth cleanup, Power BI integration, workflow redesign, and a reallocation of over $1M annually from O&M to Capital in a regulated operating environment.
Marketing, Lifecycle, and CRM Transformation
I led omni-channel marketing, lifecycle strategy, KPI design, and Salesforce transformation work tied to clearer customer and leadership visibility.
Best fit
Where I am most useful.
Usually it is where business judgment, reporting logic, workflow improvement, and execution all need to stay connected.
CRM, lifecycle, and marketing strategy
Strong fit when customer behavior, campaign logic, experimentation, KPI framing, and leadership communication all need to line up.
Decision systems and executive reporting
Strong fit when dashboards, forecasting, and reporting design need to help leadership see the move more clearly.
Transformation, workflow redesign, and practical AI enablement
Strong fit when modernization has to land inside a real operating team instead of living as a vague innovation story.
Marketing Strategy ManagerCRM or Lifecycle Strategy LeadDecision Intelligence ManagerBusiness Transformation ManagerStrategic Operations or PMO Analytics LeadApplied AI Operations or Automation Enablement Lead
How I work
How I usually create lift.
I try to make the signal clearer, reduce friction, and leave the system more usable than I found it.
I translate complexity into something leadership can use
That usually means KPI framing, dashboards, executive-ready summaries, and a clearer sense of what matters next.
I build for adoption, not just completion
If the workflow is hard to maintain or nobody trusts the system, the work is not done yet.
I keep the work connected to reality
I like structure, but I do not want it detached from customer behavior, operating pressure, or what the team actually has to do.
Endorsements
A small amount of outside proof.
One approved endorsement stays here. The fuller moderated set lives on About.
Featured endorsement
A short video endorsement about George making a working session far more effective.
"George is the key. Everybody needs George on the team."
The speaker describes the session as unusually effective, points to how much work got done in a short window, and credits George as a major reason the group performed so well.
Contact
If the role needs strategy, systems thinking, and execution in the same person, we should talk.
This site is built for roles where reporting, workflow, modernization, and practical AI work need a grounded operator, not just a slide-level strategist.