50%
Opt-out reduction
Lifecycle segmentation and A/B testing at Rocket Mortgage.
George Andary
Strategy, systems, and applied AI that teams can actually use.
Marketing strategy, decision intelligence, and modernization leader turning complex data, workflows, and customer signals into clearer business decisions. The point is not more complexity. It is sharper decisions, clearer operating systems, and stronger execution.
Exec
Dashboards and forecasting
Decision support that made planning and leadership updates clearer.
Ops
Modernization and governance
Cleaner source-of-truth systems, less manual reporting, stronger control.
Selected work
One lead case, then the supporting proof
The strongest personal sites give one story room to breathe instead of making every project compete for the same attention.
Featured case
Decision Systems Modernization at DTE Electric
Executive dashboards, forecasting, and reporting modernization built to improve planning visibility and operational decision-making.
Executive dashboards integrated multiple data sources
Forecasting models supported performance evaluation and resource planning
Modernization removed manual scorecards and improved auditability
CRM and Lifecycle Strategy at Rocket Mortgage
Omni-channel marketing, CRM transformation, and KPI design used to improve engagement strategy and executive visibility.
Applied AI and Human Systems Pathway
A future-facing case study direction built on workflow automation, KPI design, and human-in-the-loop operating systems.
Experience
The background behind the portfolio
Another pattern from strong personal sites: show recognizable signal fast, then let visitors go deeper if they want to.
DTE Electric
Dashboarding, forecasting, reporting modernization, governance redesign, and cross-functional operational improvement in a regulated environment.
Rocket Mortgage
Omni-channel marketing, CRM transformation, KPI design, experimentation support, executive updates, and lifecycle strategy work.
Foundation
B.S. in Psychology with a minor in Advertising, Lean Six Sigma Green Belt, and a data engineering certification that support a broad but coherent operating perspective.
Direction
The site should feel current, not archived.
These are the themes I want the portfolio to keep reinforcing as more projects, notes, and AI work get added.
Strategy
Customer signals, KPI logic, and executive-ready framing.
Transformation
Modernization, governance, and cleaner operating systems.
Applied AI
Human-centered automation and practical workflow leverage.
Psychology plus advertising foundationCRM, lifecycle, and experimentation depthDashboards, forecasting, and modernization workA more public applied-AI buildout ahead
How I work
The capabilities that keep repeating
Useful shorthand for hiring managers who are trying to place the fit quickly.
Marketing Strategy and Decision Intelligence
I connect customer behavior, KPI design, executive communication, and measurement systems so leaders can make sharper decisions.
Transformation and Modernization
I have worked across reporting modernization, source-of-truth consolidation, governance redesign, and workflow improvement in complex operating environments.
Data and Decision Systems
I design dashboards, forecasting structures, and reporting frameworks that improve visibility, planning, and actionability.
Contact
Built to convert attention into conversation.
If you are hiring for strategy, growth, data, or AI-adjacent roles, this site is meant to make the case quickly and then route you into the right proof.